This is the man behind the music if you will. The founder, creator, designer of Bathing Apes. Yea we always see stars like Pharrell, Lil' Wayne, and even Chris Brown rocking so fly in the gear, but it's all thanks to Nigo. I must say I love his style and I see where it all stems from. I still believe that Japan is always one up in the fashion world. Now the question is, 'Can I endorse the line' Men Style recently did a bit on the 33 year old fashion designer. Here is the article:
Nigo, 33
A decade ago in Tokyo, Nigo was a fashion student, stylist, and DJ who couldn't find streetwear that was quite tough enough. So—like any good style mogul in the making—he designed his own, famously borrowing his signature slogan—"Ape shall never kill ape"—from that Charlton Heston cult classic. Nigo's well-cut, strictly limited stock became the object of frenzied desire among global cool kids and formed the basis of a mushrooming enterprise that now includes boutiques in Japan, London, and New York; a Tokyo-based hip-hop label; consulting agreements with Louis Vuitton and Pharrell Williams' Billionaire Boys Club; a sneaker deal with Reebok; and A Bathing Ape cafés and hair salons. One look at the ultra-cool perma-line outside the new SoHo store, and it's clear that Ape knows exactly what Ape is doing.
